Position: Digital Marketing Lead

Job Purpose: Strategize & execute for optimum growth & acquisition across B2B and B2C

Key Responsibilities :

- Conceptualize and strategize digital marketing approach for company

- Build, plan and implement the overall digital marketing strategy

- Sense of ownership and pride in performance and its impact on a company's success

- Develop the online go-to-market plan, owning the online marketing budget and deciding on the optimum spend allocation across B2B and B2C for better and right acquisition of customers

- Lead performance marketing and identify and implement opportunities for improvement

- Test into new marketing areas to scale them if performance is in line with targets.

- Manage and oversee various digital marketing channels for content, media and performance.

- Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.

- Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.

- Ability to build huge network/ increase the traffic on online channel and social media profile pages.

- Drive SEO and SEM strategies to drive incoming traffic & leads through the Marketing efforts

- Work closely with the Digital Head in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing

- Work closely with the Data team and drive customer data insights through various marketing channels and take rational decisions.

- Review the performance of the marketing agency, regularly assessing its performance against benchmarks and taking corrective actions when necessary

- Monitor digital marketing techniques and strategies used by other startups, media and entertainment & Digital brands; poach best-practices and creative tactics and implement the same.

- Identify new strategic partnerships and opportunities for revenue growth and scale of customer base

- Actively develop internal and external relationships to help advance overall growth targets

- Keep abreast of key industry trends and market conditions across all media (e.g., traditional, digital, social, mobile, etc.)

- Introduce new Pricing, Offers and product Category

- Driving decision & customer experience through data

KPI :

- Exceed Revenue Targets

- Increase Organic Traffic by 5x

- Bring online channel in top 5

- Pricing, Product, Customer Journey & Customer Experience

Skills/Educational qualification required :

- Master's degree in Marketing, Business or equivalent Experience

- In depth commercial experience in Customer Acquisition, Online marketing and Business Development & Sales

- Highly analytical and organized

- Able to think strategically while keen on being very hands-one to do what has to be done

Total experience: 8 to 12 + Years

Industry/Role experience : Minimum 7+ years of relevant work experience in digital marketing

- Experience in managing P&L of 100 crore plus

- Should have worked with consumer brands and agencies

- Should have led a team of digital marketing and sales and engaged with creative, content and media buying teams

- Should have a deep and good understanding of Performance marketing

- Should have been in a target oriented role to achieve numbers both in terms of revenues and in terms of customer base

About Clix Capital:

Clix Capital is headquartered in Gurugram, India. Clix capital was launched with the acquisition of commercial lending and leasing business of GE Capital in India with the backing of AION capital partners. We have an asset of $300 million which will be used as a base to expand business. We have identified three major segments for business - consumer loans, SME(Small and medium enterprise) lending and commercial/corporate lending. Within consumer there are multiple segments- consumer durable's, used car loans, personal loans, education loans, school loans. Our aim is to build a world class diversified NBFC that delivers differentiated value to our customers across the country and enables financial inclusion. Clix will be built on the foundations of an outstanding organisation, proprietary and cutting edge analytics and technology and a high energy, diverse, entrepreneurial culture with the highest levels of integrity and public service.

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