Client Servicing & Account Management Role - Advertising Firm (1-2 yrs)
Client Servicing and account management:
- Craft media plans and build proposals for advertising campaigns the client wants to execute
- Conduct secondary research about the client or client's industry in order to craft more relevant campaign strategy
- Coordinate internal teams aligned with the account to ensure client success
- Coordinate with the Operations Head and Finance to manage contracts and payment
- Communicate with clients to ensure that campaigns are delivering as per expectations
Campaign Management & Optimization:
- Drive in-depth quantitative analysis of advertising campaigns
- Optimize to improve campaign success metrics including CTR, CPC, CPA and campaign pacing
- Oversee creation, implementation, and tracking of online marketing campaigns in Google Adwords, Facebook and Programmatic platforms
- Liaise with media buying platforms and technology partners to improve campaign delivery
Initiatives :
- Apply own insights, analysis and client feedback to tune campaigns to success
- Share, educate and assist the internal team members and clients with relevant insights to improve Datawrkz's offerings
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