Position Title: Mobile App Web Campaign Manager (Performance Marketing)

Profile - Sr Executive - Delivery Mobile APP

Manger - Delivery Mobile APP

Overview :

- As the Delivery profile at Click Orbits, you will be instrumental in designing and executing high-impact campaigns to drive user acquisition, engagement, and retention for our clients' products.

- Leveraging your expertise in mobile advertising, web analytics, and conversion optimization, you will develop and implement innovative strategies to maximize events while optimizing return on ad spend (ROAS).

Key Responsibilities:

1. Develop and execute end-to-end campaigns, including planning, implementation, optimization, and performance analysis.

2. Collaborate with clients and internal teams to understand objectives, target audience, and key

performance indicators (KPIs) to inform campaign strategy and handling Publisher Engagement and Retention.

3. Utilize a mix of channels and tactics to drive conversions, including affiliate channels, Programmatic buying.

4. Conduct in-depth audience segmentation and targeting to reach relevant users and maximize campaign effectiveness.

5. Monitor campaign performance in real-time, analyzing key metrics and identifying opportunities for optimization and improvement.

6. Acquiring potential partners and negotiating terms with all new and existing publishers and forming/negotiating strategic alliances with new and existing online partners.

7. Provide operational and monetization plans for campaigns and clients.

8. Integrate and Implement the publishing tools and best practice system.

9. Finding and strategizing new sources of inventory for performance campaigns.

10. Provide regular performance reports and insights to clients, highlighting campaign results, key learnings, and recommendations for future optimizations.

11. Stay informed about industry trends, best practices, and emerging technologies in mobile app marketing, incorporating innovative strategies into client campaigns.

Qualifications:

1. Bachelor's degree in marketing, advertising, business, or related field.

2. Proven experience in mobile app marketing, user acquisition, and performance-based advertising, preferably within a digital agency or mobile app development company.

3. Strong understanding of mobile advertising platforms and technologies, including all mobile measurement partners (MMPs).

4. Excellent analytical skills, with the ability to interpret data, identify trends, and optimize campaigns to achieve client objectives.

5. Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

6. Results-driven mindset, with a focus on delivering measurable outcomes and driving continuous improvement in campaign performance.

7. Passion for mobile technology, digital marketing, and innovation, with a proactive approach to learning and staying updated on industry trends and best practices.