Senior Executive Human Resources at Cleartrip
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Cleartrip.com - Senior Mobile Marketing Specialist (1-7 yrs)
Salary offered: 7 - 10 LPA
You will be a part of the mobile growth team which is responsible from mobile customer acquisition to revenue from mobile. We are looking for focused, proactive individual who understand her/his responsibilities. This is a high growth focused role. Thinking out of box to achieve exponential growth is key. This person will look at both paid mobile and organic (owned & earned media) installs
Must have:
- Ability to understand a problem statement and implement analytical solutions independently
- Knowledge of Mobile Marketing Ecosystem
- Proven data analysis skills - Ability to analyze data and derive meaningful insights out of the same
Responsibilities :
- Responsible to drive high quality user acquisition (predominantly Ad Networks, Affiliates, Google & Facebook)
- Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc
- Plan and manage the budget to achieve optimum ROI per acquisition.
- Regular reports and updates to management
- Comfortable working with product and technology teams for various marketing tech projects
- Manage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function
Work Experience :
- 1 to 3 years of Business Analytics experience. Analyst experience in marketing is preferred
- People who have worked in growth roles will be given preference
- People who are either working in Bangalore or willing to relocate need only apply
Desired Candidate:
- Analytical bent of mind
- Uber level understanding of technology
- Mobile Experience is preferred but good SEM knowledge would help
- Strong quantitative abilities, distinctive problem-solving and excellent analysis skills
- Strong organizational, communication and project management skills
Good to have :
- Knowledge of FB Advertising and Google Adwords is a strong Plus.
- Knowledge of performance marketing tracking tools Like Apsalar/Appsflyer
- Mobile Ecosystem Knowledge
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