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08/01 Ruchi Shah
Senior Executive Human Resources at Cleartrip

Views:182 Applications:78 Rec. Actions:Recruiter Actions:1

Cleartrip.com - Senior Executive - Mobile Marketing (1-5 yrs)

Bangalore Job Code: 22107

You will be a part of the mobile growth team which is responsible from mobile customer acquisition to revenue from mobile. We are looking for focused, proactive individual who understand her/his responsibilities. This is a high growth focused role. Thinking out of box to achieve exponential growth is key. This person will look at both paid mobile and organic (owned & earned media) installs.

Must have :

- Ability to understand a problem statement and implement analytical solutions independently

- Knowledge of Mobile Marketing Ecosystem

- Proven data analysis skills

- Ability to analyze data and derive meaningful insights out of the same

Responsibilities :

- Responsible to drive high quality user acquisition (predominantly Ad Networks, Affiliates, Google & Facebook)

- Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc

- Plan and manage the budget to achieve optimum ROI per acquisition.

- Regular reports and updates to management

- Comfortable working with product and technology teams for various marketing tech projects

- Manage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function

Work Experience :

- 1 to 3 years of Business Analytics experience. Analyst experience in marketing is preferred

- People who have worked in growth roles will be given preference

- People who are either working in Bangalore or willing to relocate need only apply

Desired Candidate :

- Analytical bent of mind

- Uber level understanding of technology

- Mobile Experience is preferred but good SEM knowledge would help

- Strong quantitative abilities, distinctive problem-solving and excellent analysis skills

- Strong organizational, communication and project management skills

Good to have :

- Knowledge of FB Advertising and Google Adwords is a strong Plus.

- Knowledge of performance marketing tracking tools Like Apsalar/Appsflyer

- Mobile Ecosystem Knowledge

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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