Senior Executive Human Resources at Cleartrip
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Cleartrip.com - Senior Executive/Assistant Manager - Mobile Marketing (3-7 yrs)
You will be a part of the mobile growth team which is responsible for mobile customer acquisition to revenue from mobile. This person is expected to lead mobile user acquisition for India and ME. We are looking for focused, proactive individual who understands her/his responsibilities. This is a high growth focused role. Thinking out of a box to achieve exponential growth is key. This person will look at both paid mobile and organic (owned & earned media) installs
Channels to manage:
- Mobile Ad Networks to drive quality installs
- DBM or GDN for mobile downloads
- FB power editor
- RTB platforms to drive high quality user acquisition
- Programmatic buying to drive acquisition
Tools:
- Apsalar or relations install attribution platform
- FB power editor
- DBM
- RTB platforms
- Clever Tap or related push notification tools
Responsibilities :
- Responsible to drive high-quality user acquisition
- Optimize use of marketing spends for best ROI from campaigns
- Focus on driving downloads from non paid channels, platforms or programs
- Responsible to maintain and grow relations with our partners
- Manage end to end responsibility from maintaining budgets to processing required invoices
- Regular reports and updates to management
- Comfortable working with product and technology teams for various marketing tech projects
Desired Candidate:
- Analytical bent on mind
- Uber level understanding of technology
- Strong quantitative abilities, distinctive problem-solving and excellent analysis skills
- Strong organizational, communication and project management skills
Work Experience:
- Minimum 1 year of hardcore mobile marketing experience
- People who have worked in growth roles will be given preference
- People who are either working in Bangalore or willing to relocate need only apply
Salary Offered : 8-10 LPA
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