Cleartax - Search Engine Optimization/Search Engine Marketing Role (1-5 yrs)
- Plan, Execute & monitor the monthly & yearly website traffic & business goals through SEO & SEM activities.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
