HR Executive at ClearDekho Eye Wear Pvt Ltd
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ClearDekho Eyewear - Manager - Digital Marketing - eCommerce Vertical (2-3 yrs)
Job Description : eCommerce Manager
1. Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
2. Develop and implement e-commerce strategy in order to improve website performance
3. Work with developers to improve website speed
4. Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
5. Re-Plat forming website to new CMS, making website mobile capable
6. Research market in order to discover new trends and technologies in order to improve website performance
7. Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
8. Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
9. Develop content calendar and oversee website uploads and landing pages development
10. Report on performance
Requirements :
1. At least 2 years of experience in a similar role
2. Experience managing marketing and tech teams
3. Experience developing and overseeing digital marketing strategies
4. Excellent understanding of web design and web analysis
5. Strong marketing and tech background
6. Understanding and experience in Adobe Photoshop, In Design, Dreamweaver, Google Analytics, Corel draw etc
7. Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
8. Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
9. Degree level in Digital Marketing or any related field
Required Experience, Skills and Qualifications :
Salary: As per industry norms & standard.
Qualification: Degree in Digital marketing or any related field
Experience: 2 to 3 Yrs Experience
Industry type: Retail
Role: E-Commerce Manager
Location: Vasundhara
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