Associate Manager at Clay Telecom
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Clay Telecom - Executive - Search Engine Optimization (1-3 yrs)
Job brief
SEO Executive is responsible for implementing, coordinating, managing and executing all SEO strategies in a proper manner.
Responsibilities
- Manage and execute implementation of SEO strategy.
- Day-to-day management of natural search engine marketing campaigns.
- Analysing and Monitoring of Webmaster and Analytics accounts (Google & Bing) to track and optimize the website.
- Research and analyse competitor organic and paid advertising links.
- Plan for OFF & ON Page SEO activities
- Optimization of Meta-tags, H1 titles, Images alt tags etc.
- Implementation of Structured data.
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.
- Implementation of core technical elements on the website for better search engine performance.
- Lead all SEO activities such as content strategy (including deals/coupons part), link building and keyword strategy to increase rankings on all major search networks.
- Evaluate various SEO activities at the end of each month and performance of the website with regards to SEO.
- Perform competitive analysis on monthly basis.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Recommend changes to website structure, content and link building strategy and other factors to improve SEO positions for target keywords
Requirements
- Proven SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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