Senior Executive - Human Resource at Classteacher Learning Systems
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Classteacher Learning Systems - Manager - Digital Marketing (5-8 yrs)
Looking for a candidate who has sound experience in the marketing both online and offline- and have contributed in the business development through marketing efforts.
5- 8 yrs of exp in Search Engine Marketing (SEM), Social Media Optimization (SMO)
- Expertise in - SEO, - SMM, SMO, SEM, Digital Marketing, Online Advertising, Google Ad words, Google Analytics, Web Master etc.
- Deep understanding of SEM, SMO Marketing best practices & latest trends.
- Brainstorm new and creative growth strategies.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. Working closely with the editorial team to drive SEO in content creation.Development and execution of advanced inbound linking strategies.
- Design, build and maintain our social media presence- on various platforms.
Maintenance of websites
Key indicators for the Role :
A Strong - knowledge of Digital and non-digital Marketing
- Good written & Oral Communication Skills- .
- Knowledge of overall Web presence strategy of the brand and products- - Retargeting / Remarketing
- Managing social media platforms like- Facebook, twitter, Linkedin, Google
Contents marketing- - Overlooking new website creation-, updating website content, blog and article postings.-
- Making strong presence on social media - platforms - like - Facebook, Twitter, Linkedin, Youtube, slideshare, Google+
Website traffic growth
Website UX, usability, SEO, On page & off page optimization
Online lead generation
Using Marketing automation tools - Act-on, Web-engage for behavioural score, user journey and better ROI
Engagement tools for communcation like emails marketing etc. for customers engagements and post sale.
Creating persona, marketing strategy, email campaigns
Knowledge of apps marketing (ASO).
Website development and management.
Offline marketing material creations and printing.
Vendor management for both offline and online marketing
Conduction Workshops at various locations for brand promotion.
Providing support to sale team.
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