Senior Manager-HR at Classplus
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Classplus - Associate/Manager - Digital Marketing (2-4 yrs)
Responsibilities :
- Responsible for overall growth and P&L of the agency side of the business.
- Managing Paid Media (SEM, Facebook, YouTube) - should be hands-on with reporting/analysis & complete campaign delivery after the media activity is conducted.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills & Requirements :
- 2-4 years of relevant digital marketing experience.
- Excellent understanding of digital marketing concepts and best practices
- In-depth knowledge of SEM & Facebook - Search, Display, YouTube, Remarketing Ads
- Experience with B2B social media & Google Adwords
- Prior experience of leading a team of marketers & designers
- Excellent communication and interpersonal skills
- Hunger to own the product & take it to the next level
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