About BOAT :

- An Indian consumer electronics startup, we are one of the fastest-growing startups. In just 5 years, we have revolutionized the way you listen to music & transformed the way you track your fitness goals  .

- In addition to solidifying our position in the Indian market as the No. 1 player, boAt has also emerged as the fifth largest wearable brand globally.

Job role :

Principle Responsibilities :

- Execute GT strategy (incl. distribution strategy, and customer development) and growth plans for the metro/ city as aligned with RSM

- Drive profitability of the metro/ city and deliver on revenue and share parameters

- Identify gaps in distribution / GTM in the region and address them via - Distributor management, scouting, selection and onboarding

- Setting up required system and processes with distributor/ sub-distributor for day to day engagement and sales planning

- Achieve business plan : Drive monthly target along with distributor & sub-distributor teams Directly manage distributor FoS assigned for the company

- Ensure right visibility in stores (Eg: trade marketing collaterals are deployed as per plan)

- Drive Channel Partner satisfaction

- Work with RSM to execute trade promotions and activations for the metro/ city

- Drive best-in-class instore execution in all key stores

- Ensure distribution for all categories in the region (via same/multi distributor based on area's potential)

- Gather intel on sales trends in the metro/ city - by the distributor, sub-brand, SKU, etc. to ensure continued growth and take corrective action where required, and escalate to RSM as required

Other Responsibilities :

- Plan market size and geographies for sales executives/ distributor FoS

- Ensure POS/ DMS governance procedures are being followed by partners

- Credit management

- Ensure 100% collection of dues within the stipulated period

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