Director at City Innovates
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City Innovates - Manager - Paid Campaign (1-6 yrs)
City Innovates is the one-stop solution to all your web management needs from designing to creating a presence that compels clients to explore your business. We aim to seamlessly amalgamate respected experience with playful creativity. We are looking for talent that can enrich the company with their new ideas and knows that mediocrity is not an option at City Innovates.
Website : www.cityinnovates.com
Paid Marketing Manager is a marketing professional responsible for the paid marketing performance, including reviewing budgets, implementing the marketing strategy and overseeing and supporting the marketing team members.
Responsibilities :
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements :
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Deep Knowledge of multiple platforms (e.g. AdWords, Facebook) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA/B.Tech/BCA in Marketing, Digital Media or a related field; AdWords certification is a plus
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