Job Description:

- Manage brands to achieve their business objectives to improve the profitability of the organization.

- Manage the product life cycle, sales promotion campaign and all aspects of related to a brand

Key Accountabilities

I. Achieve brand sales budget by designing and executing brand plans to increase the market share

- Develop Marketing Campaigns to increase brand promotion and recall at internal and external stakeholders

- Timely delivery of promotional inputs

- Cross-functional interaction with Sales, Medical, Purchase, Supply chain, Finance, Compliance, for brand objectives

- Manage direct marketing costs within agreed measures in order to maximize returns on investment

- Track, analyse and review the performance of the regions against targets

- Manage inventory (promotional inputs)

- Liaise with external agencies for content generation and market research

- Manage and upgrade Breathefree website content as relevant

II. Monitor the implementation of strategies by meeting internal and external customers to understand the execution and propose changes

- Work in field for an average 40 days in an FY for meeting internal and external stakeholders

- Connect with field to check implementation of brand strategies and get feedback

- Adopt KOLs to get timely insights towards developing brand strategies

- Monitor brand performance through patient acquisition metrics

- Design marketing plan to position awareness activities as service

- Work closely and support PR team

III. Train the internal stakeholders by conducting relevant programs to improve the knowledge of the awareness program

- Conduct cycle meetings to brief the sales force about the quarterly strategies

- Design relevant content for Nalanda

Educational qualifications :

- Science graduate

- Full- time MBA in Marketing

Relevant experience :

- Minimum 3 years of experience preferably in Brand Management

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