Job Description :

Trade Marketing person is responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs) with the Brand Team and responsible for ensuring the proper development, execution and bench-marking of all programs designed to increase brand visibility.

Role and Responsibilities :

- Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations.

- Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction

- Develop Consumer promotions in collaboration with Brand Manager and Sales Manager and support Market executions.

- Create and maintain trade calendar of activities working with both the Sales & Marketing team.

- Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed.

- To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand / Category presence.

- Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity.

- Work closely with the Sales & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets.

- Report sales needs and field intelligence to commercial / marketing teams

- Analyze brand sell through results by channel and make recommendations to increase results.

- Manage budget and ROI for his/her specific Trade Marketing activities

Work Experience Requirements :

- 6-8 years of Experience in Trade Marketing Role Preferably from FMCG companies

Skills Required :

- Proven working experience.

- Analytical - ability to analyze large amounts of data.

- Top rate commercial acumen.

- Strong knowledge of Target Area retailers.

- Category Management Skills.

- Strong Range management: Harmonization and rationalization

- Experience analyzing and identifying trends to plan against results.

- Prior experience with complex project management tasks.

- Excellent communication and interpersonal skills.

- Should have a track record of growing within the organization.

- Should be willing to travel overall India.

- Proven track record in execution excellence.

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