HR at Profuse HR Consultancy
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Chief Marketing officer - BFSI (10-16 yrs)
What You'll Do :
- Plan, implement and manage marketing strategy to drive the organization to that future market position and execute on that strategy.
- Implement an online reputation management strategy to monitor, resolve, engage, uplift the reviews, feedbacks, articles, posts, tweets, etc.
- Analyze the company's marketing strategy and suggest improvements.
- Design the organizational setup that prepares the company for success. Also, you have a strong eye for talent as you will be hiring the right people to grow your team.
- Lead teams in multiple locations as well as various external teams located across the world.
- Oversee marketing campaign design and execution for marketing campaigns.
- Overseeing the development and placement of the creative elements that position the company in the marketplace.
- Manage the global communication and create all the marketing collateral.
- Constantly researching and assessing the market and the company's position in it.
- Directing the company's public relations efforts, or working in conjunction with internal and external public relations teams to create a coordinated message.
- Review and manage content marketing strategy.
- Use data and reports to make evidence-based decisions.
- Lead Brand management by the practice of creating a relationship between the company's products and the target market.
- Coordinate and align marketing, and customer success to ensure an effective end to end customer experience.
- Create the right culture for the distributors and internal teams.
- Implement a strategy with the Customer Success team to analyze the competitors- customer satisfaction in different online and social media channels for engaging them to become our customers.
- Contribute to creating an environment where diversity of thought and experience is welcomed and encouraged.
- Industry knowledge and knowledge of the company, products, and services.
- Keep the marketing budget in check.
What We Look for in You :
Must-Have :
- 10+ years of experience in building and managing marketing organizations.
- 6+ years of experience in high-growth technology companies.
- 5+ years of experience in banking, finance, or payment services companies.
- Expert in digital, email, content, and social media marketing.
- Excellent in PR & Social Media campaigns.
- Excellent communication skills, both written and verbal.
- Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
- In-depth knowledge of big data analysis.
- Shown ability to multi-task and run multiple projects while paying strict attention to detail to ensure visual consistency across all channels.
- Excellent presentation skills.
- Strong copywriting and reviewing skills.
- Creative and analytical thinking.
- Ability to maintain confidentiality.
Nice to Have :
- MA in Marketing, Management or similar relevant field.
- Additional marketing certifications are a plus.
- Experience in cryptocurrencies and digital assets a plus.
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