Senior HR Consultant at hCapital
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Chief Manager - Product Marketing - Bank/NBFC (4-10 yrs)
Duties & Responsibilities ( List in the order of importance the duties & responsibilities of this job) :
- The person will be responsible for all product and brand communication campaigns
- He/She would understand consumer needs and preferences and create/modify product communication to address them
- The person will be responsible for new product launches, re launch of existing products
- The person will be responsible for go to market strategies
- The person will drive various pan organisation & product specific internal communication programs catering to various stake holders.
- The person will be responsible for building the brand equity of the brand .
- HE/She will also be responsible for benchmarking competition and assimilate key learning's and practices.
- He/She would also be responsible for product led tactical communication.
- He/She would also be responsible for building a brand & product repository by building in templates, IPs and annual properties.
- The person will be responsible for effective interactions with marketing, advertising and communication agencies.
- He/ she will be responsible for communicating brand alliances and partnerships
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