Associate Consultant IT at XL Advisors
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Chief Manager - Performance Marketing - Recruitment Solutions (8-17 yrs)
Performance Marketing :
- Develop demand generation strategy in line with the business objective of channel.
- Ideate, strategize and execute the earned demand strategy of the organisation through SEO and direct visits on websites.
- Manage and grow the demand through paid channels with profit and scale.
- Increase distance with competition on various aspects of demand generation and demand retention practices like relevant TG creation, keywords research, new segment identification, product consumer fit etc resulting into superior outcome for the brand and channel.
- Collaborate with various business stakeholders and develop customer led thinking to address demand requirement.
- Lead a team of highly skilled and qualified members and continuously enhance their capabilities.
- Content Management :
- Develop and execute best in class content strategy which is directed at personalisation, relevance and customer experience.
- Keep customer at the core of content development strategy and structure the content in a manner which improves discovery to purchase transition seamlessly.
- Lead a team of highly skilled and research centric professionals to drive organisational agenda of higher retention and purchase.
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