HR Manager at Fizzy Foodlabs Pvt Ltd
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Chef's Basket - Area Sales Manager (6-10 yrs)
Fizzy Foodlabs Pvt Ltd :
An IIT-B alumni venture into packaged foods (FMCG) specializing into world cuisines. Chef's Basket is the first brand that has been launched with the portfolio of recipe kits. We are a start-up growing at a rapid pace and are looking for like-minded people to join us, who can lead and grow the business.
To know more about us please check the links below :
- http://economictimes.indiatimes.com/small-biz/startups/ready-to-cook-food-startup-chefs-basket-raises-rs-40-crore-to-expand-offerings-reach/articleshow/49730163.cms
- The candidate is required to manage the business for his/her region across the channels - Modern Trade, General Trade & Institutional.
He/She would be responsible for Topline and Bottomline for his/her region. Key aspects would include (but not limited to) :
- 6-8 years experience in a similar role in FMCG
Team / People Management :
- Handling a team of 2 SDM Leaders, 3-4 Merchandisers, 2 Sales Executives and brand promoters
- Relationship managementwith all stakeholders - Customers (Retailers) at store and category level, Distributors and with the team
- Focusing on capability building of the team by regular training, mentoring and review/audits.
Processes :
- Landscaping of region for all channels : Hyper/Super, Boutique & HFS
- Quarterly planning with accurate Monthly sales forecasting based on customer-wise building blocks, trade schemes, consumer promos and visibility hiring at Modern Trade
- Weekly Reporting of Secondary Sales & distributor inventory and weekly sales call for highlighting status and issue resolution
Monthly Closing : Account-wise performance - absolute & % share
- Complete control over maintaining in-store Merchandising and visibility standards across accounts
- Monthly calendar planning for in-store activation and deploying resources weekly for the weekend in-store activation
Deliverables :
- Meeting Primary and Secondary Sales Objectives of the company
- Monthly distributor-wise closing, claim settlements, payment collections
- New distributor appointment as and when required based on company's guidelines for partner selection
- Planning & Executing weekend in-store activation (Sampling & Promotion) at top accounts for managing tertiary sales.
- Coordinating with ABMs for participating in out-of-store events
- Modern Trade : Account wise tracking & maximizing % category share
General Trade : Maximizing churn of orders
Intelligence :
- Awareness about competition - Offers, Promos, activities, etc. to constantly outsmart them across channels
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