Company Description :

- Chat360 is a funded technology startup that offers omnichannel conversational commerce for enterprises across geographies. It leverages Chatbots and AI-powered solutions with a powerful analytics engine to help businesses generate more leads, enhance customer retention, and automate customer support and marketing initiatives through platforms like WhatsApp, Facebook, Google, etc. The founding team includes alumni of London Business School, IIT, and Warwick

Key Responsibilities :

- Develop and execute comprehensive marketing strategies to achieve organisational goals and objectives.

- Lead, mentor, and manage a team of marketing professionals, providing guidance, support, and fostering a collaborative work environment.

- Collaborate with senior management and other departments to align marketing efforts with overall business strategies.

- Conduct market research to identify customer needs, market trends, and competitive analysis to drive marketing initiatives.

- Create and manage marketing budgets, allocate resources effectively, and track return on investment (ROI) for marketing activities.

- Develop and implement integrated marketing campaigns across various channels, including digital marketing, traditional advertising, social media, events, and public relations.

- Manage brand positioning and messaging to ensure consistency and effectiveness in all marketing communications.

- Monitor and analyse marketing performance metrics, generate reports, and present insights and recommendations to senior management.

- Stay updated with industry trends, emerging technologies, and marketing innovations to identify opportunities for business growth and competitive advantage.

- Build and maintain relationships with external partners, agencies, and vendors to leverage their expertise and support marketing initiatives.

- Oversee the development and execution of digital marketing strategies, including website management, SEO/SEM, email marketing, and social media campaigns.

- Collaborate with sales teams to develop lead generation strategies and marketing collateral to support sales efforts.

Qualifications and Skills :

- Bachelor's degree in marketing, business administration, or a related field. A master's degree is preferred.

- Proven experience in a senior marketing role, preferably as a Marketing Manager or Head of Marketing.

- Strong leadership skills with the ability to inspire and motivate a team.

- In-depth knowledge of marketing principles, strategies, and best practices.

- Proficiency in digital marketing, including SEO/SEM, social media, email marketing, and content marketing.

- Excellent analytical and problem-solving skills, with the ability to analyse data, identify trends, and make data-driven decisions.

- Strong communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders.

- Solid understanding of market research techniques and data analysis.

- Experience in budget management and ROI analysis.

- Familiarity with marketing automation tools, CRM systems, and analytics platforms.

- Creativity and the ability to think outside the box to develop innovative marketing campaigns.

- Strong project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.

- This job description provides a general overview of the responsibilities and qualifications typically associated with the role of a Marketing Head. Actual job requirements may vary depending on the organisation and industry.

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