Digital Marketing Executive

Company Description :

Chat360 is a funded technology startup that offers omnichannel conversational commerce for enterprises across geographies. It leverages Chatbots and AI-powered solutions with a powerful analytics engine to help businesses generate more leads, enhance customer retention, and automate customer support and marketing initiatives through platforms like WhatsApp, Facebook, Google, etc. The founding team includes alumni of London Business School, IIT, and Warwick

Key Responsibilities :

- Develop and execute digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.

- Conduct keyword research and optimise website content to improve search engine rankings and organic traffic.

- Manage and optimise paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.

- Monitor and analyse website analytics, campaign performance metrics, and user behaviour data to identify insights and recommend optimization strategies.

- Collaborate with the marketing team to create engaging and compelling content for digital channels, including website, blog posts, social media, and email campaigns.

- Plan and execute social media strategies to grow online presence, engage with the audience, and drive traffic to the website.

- Monitor online reviews and customer feedback, respond promptly, and manage online reputation.

- Stay updated with industry trends, emerging technologies, and digital marketing innovations to identify opportunities for growth and competitive advantage.

- Assist in managing the organisation's website, ensuring it is user-friendly, optimised for search engines, and aligned with branding guidelines.

- Monitor and report on the performance of digital marketing campaigns,providing insights and recommendations for improvement to achieve marketing goals.

- Collaborate with external agencies, vendors, and partners to execute digital marketing initiatives and leverage their expertise.

- Stay updated with digital marketing best practices, industry standards, and compliance requirements.

- Stay informed about changes in digital platforms and algorithms, and adapt strategies accordingly.

- Collaborate with cross-functional teams, including design, content, and development, to ensure cohesive and effective digital marketing efforts.

Qualifications and Skills :

- Bachelor's degree in marketing, business administration, communications, or a related field.

- Proven experience in digital marketing, preferably in a similar role.

- Strong knowledge of digital marketing concepts, strategies, and best practices.

- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and social media management tools.

- Familiarity with SEO principles and practices, including keyword research, on-page optimization, and link building.

- Experience with website content management systems (CMS) and basic HTML.

- Strong analytical skills, with the ability to analyse data, interpret trends, and make data-driven decisions.

- Excellent communication skills, both written and verbal.

- Creative thinking and problem-solving skills.

- Ability to manage multiple projects and prioritise tasks effectively.

- Knowledge of digital advertising regulations and best practices.

- Understanding of UX/UI principles and website usability.

- Attention to detail and strong organisational skills.

- Ability to work independently and collaboratively in a team environment.

- This job description provides a general overview of the responsibilities and qualifications typically associated with the role of a Digital Marketing Executive. Actual job requirements may vary depending on the organisation and industry.

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