HR Recruiter at Chapter247 Infotech
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Chapter247 - Specialist - Digital Marketing (3-6 yrs)
Digital Marketing Specialist
Experience : 3 - 6 yrs
Job Description:
Skills : SEO, SEM, Social Media, Paid Social Media, Data Analysis, Writing and Editing, Basic Design Skills, Google Analytics, Brand Awareness, Web Analytics, Content Marketing, Marketing Campaigns, E-mail Marketing.
Responsibilities and Duties :
- Assisting in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Linkedin, Twitter, Facebook etc.).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness.
- Done Paid campaigns.
- Be actively involved in SEO,SMO,SMM efforts (keyword, image optimization etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Spring Metrics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Required Experience, Skills and Qualifications :
- Proven experience as Digital Marketing Executive.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools.
- Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.
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