Senior Corporate HR at Channelplay Ltd
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Channelplay - Manager - Performance Marketing (3-4 yrs)
Job Title: Performance Marketing Manager
We are seeking a Performance Marketing Manager with at least 2+ years of experience managing sales of a brand on Amazon and Flipkart. The ideal candidate will have exposure to advertising on Meta and Google and must be a graduate.
Responsibilities :
- Develop and execute performance marketing strategies to increase sales and revenue across online channels.
- Manage Amazon and Flipkart accounts, including product listings, pricing, and inventory management.
- Analyse sales data and customer behaviour to identify opportunities for optimization and - growth.
- Create and manage online advertising campaigns on Meta and Google to drive traffic and conversions.
- Collaborate with cross-functional teams to ensure the alignment of marketing strategies with business objectives.
- Stay up to date with industry trends and best practices, and incorporate new approaches into marketing strategies as appropriate.
- Monitor and report on performance metrics, using data to inform decision-making and optimize campaigns.
- Develop and maintain strong relationships with key stakeholders, including vendors, partners, and internal teams.
- Manage budgets and ensure the effective allocation of resources to maximize return on investment.
Qualifications :
- At least two years of experience managing sales of a brand on Amazon and Flipkart.
- Exposure to advertising on Meta and Google.
- Bachelor's degree in marketing, business, or a related field.
- Strong analytical skills and the ability to use data to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to work collaboratively -with cross-functional teams.
- Proven track record of developing and executing successful performance marketing campaigns.
- Ability to manage budgets and resources effectively.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Passion for the latest digital marketing trends and best practices.
- Results-driven mindset with a focus on achieving business objectives.
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