Title: Officer Marketing - Channel Management

Position Summary:

The position is responsible for creating impact communication framework for the Channel Team. The incumbent needs to have sound communication skills-both written and verbal, excellent presentation skills and the ability to create content in line with the Channel requirement for different programs and campaigns. The incumbent needs to have the ability to read data, apply analytical skills and develop marketing campaigns to enhance performance of region/zone/entire function. Also required to effectively and efficiently execute co marketing campaigns for channel partners and support channel partner branding.

Job Description:

- Create an effective communication framework for channel function which includes, but not limited to, mailers, senior management communication, presentations, newsletters etc.

- Work closely with Channel Admin Team to understand different performance metrics for regions and zones and work towards creation of analytics led marketing initiatives to boost performance

- Efficiently execute BTL co-marketing campaigns to increase walk-ins and sales at Channel Partner outlets

- Monitor branding at Channel Partner outlets, understand loopholes and take corrective action to ensure proper branding/re branding at all outlets

- Work closely with regional and zonal leadership and address their marketing needs

- Work closely with translation agencies and create a communication Eco system in major vernacular languages

- Work as an intelligence system and track initiatives taken by competition and other players in customer service space to adapt and replicate best practices

- Work towards packaging contests and competitions to create field buzz and excitement

Working Dynamics

Working hours:

9.30 am-0600 pm, Monday to Saturday, with the possibility of occasionally having to put extra hours

Travel:

Not required. If at all required, will be intimated in advance

Base Location: Bangalore

Preferred Industry:

Open to all industries, but preferred industries are

- FMCG/FMCD

- Banking/Financial Services

- Telecom

- Advertising

Preferred Experience:3-5 years

- Marketing Communication and BTL Marketing Management

- Agency background(client servicing with basic knowledge of content and creatives)

- Analytic bend of mind

Key Competencies

The desired candidate should possess

- Good communication skills both verbal and written

- Sound analytical skills

- Strong interpersonal skills with a pleasing, presentable and approachable personality

- Energy and enthusiasm to motivate and engage others

- Ability to deliver programs of high quality

- Ability to devise solutions to complex problems

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