Senior Talent Acquisition at Mnrsolutions
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Channel Engagement Manager - Sales - FMCD (10-15 yrs)
Hiring for Channel Engagement Manager for Consumer Durable Company
Exp- 15 Years
Industry Preference- FMEG/FMCD/FMCG sector
Key Responsibilities :
1. Channel Relationship Management:
- Cultivate strong relationships with channel partners, including dealers, distributors, and retailers.
- Bring on the table innovative ideas for engagement with channel partners.
- Provide channel partners with the necessary tools, resources, and training.
- Collaborate with sales teams to address channel-specific requirements.
2. Channel Engagement & Marketing Calendar Planning:
- Collaborate with cross-functional teams to plan monthly, quarterly, and annual calendars.
o Ensure timely execution of engagement activities across BUs.
- Align engagement/promotional efforts with product launches, seasonal trends, and key events.
3. Dealer Management System and Performance Metrics:
- Utilised Dealer Management System (DMS) data, define sales pattern and create programs based on sales to increase partner engagement.
- Define key performance indicators (KPIs) for channel engagement.
- Regularly track and analyze metrics (MIS) related to channel performance.
4. Vendor/Agency Management:
- Evaluate & appoint vendors based on criteria like cost, quality and reliability.
- Relationship management with vendors involves regular communication, trust building and conflict resolution.
5. Competitive Analysis and Market Dynamics:
- Conduct ongoing analysis of competition, competition programs, and market dynamics.
- Collaborate closely with sales teams across business units (BUs).
