Champs - Head - Digital & Performance Marketing (4-15 yrs)
Head - Digital and Performance Marketing (Ecom)
- Strategize and lead the Digital and Affiliated marketing
- Ecommerce performance marketing exp required
- Must channelize various aspects to increase the company's Brand - B2C and B2B
- Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against campaign KPIs
- Work alongside copywriting, strategy and design teams to keep projects running to time, assisting in the creation of timelines and press packs etc.
- Craft outreach strategies, creating multiple press angles for different press demographics
- Develop and maintain strong personal relationships with key publishers across target media demographics
- Identify publishers through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events
- Maintain and develop press and media contact database, as well as creating relevant contact lists for client campaigns
- Identify and work alongside expert influencer partners in order to create client campaigns, negotiating payment, assessing content produced and managing relationships
- Receive feedback and use it to grow and improve as a Digital PR specialist
General :
- Contribute to brainstorms and campaign ideation sessions, ensuring all campaigns are both realistic and exciting, while also bringing fresh ideas to the table
- Report on campaign successes and learnings to wider team
- Coordinate with different teams to make sure that your content always delivers results
- Research clients, their competitors and target audience. Identifying content that works
- Support senior members of the Digital PR team
- Work with client-facing teams to present results back to clients, with potential to be client-facing via phone and meetings
- Industry updates - spend time each week monitoring industry blogs and headlines to ensure you and the team are up to date on the latest happenings, allowing you to expand your knowledge and contribute in a meaningful way to team discussions
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