Senior Manager at Chalo.com
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Chalo - AVP/VP - Brand Marketing (10-20 yrs)
Role
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Lead creative development to motivate the target audience to - take action-
- Monitor market trends, research consumer markets and competitors activities
- Oversee new and ongoing marketing activities
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and tactics
Score Card Requirement
- Excellent language skills - written and spoken English
- Attention to Detail - Both visual and written
- Strategic thinking - Ability to see 'the big picture' while still being focused on the details, can 'zoom in' and 'zoom out' equally, can inspire others to see the big picture
- Creative - Will be able to come up with ideas for marketing campaigns, and new points to drive corporate communication
- Analytical - natural go-to for data to drive decision- making and insights
- Ideal mix of left-brain + right brain - creative and analytical
- Well versed in Digital marketing
- Individualistic - Develops personal opinions and willing to take a stand on key matters
- Maturity to take on-the-spot decisions regarding customer care and brand reputation.
- High standards of excellence at work and life
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