HR Recruiter at Rolling Rock Software Private Limited
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CERTIFY Health - Email Marketing Specialist (2-5 yrs)
- Develop, implement, and continuously optimize email marketing campaigns aimed at driving engagement, retention, and conversion.
- Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
- Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices.
- Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
- Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement.
- Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives.
- Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement.
- Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.
