About Rolling Rock :

- Rolling Rock Software is Bengaluru based development center for Rolling Rock Ventures which manages multiple portfolio companies Certify Global, AuthX Security and OnePay.

- These portfolio companies is a leading provider of enterprise platforms and products based on Biometrics, HealthCare, Security, IoT devices, API Platforms, Financial Transactions innovating Customer Experience and Engagement across various industries primarily HealthCare

- Rolling Rock's work environment is designed to be fast paced, informal and challenging, providing a lot of flexibility to every employee to bolster innovation and achieve their maximum potential. We are growing our team across the globe and constantly looking for smart people who are proactive, innovative and passionate to develop next generation products to join our team!

- Rolling Rock is headquartered in Potomac, MD with support and development centers located in the United States and India.

- As a Digital Marketing Campaign Manager, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Roles and Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Understand company's products, its target audience, and market (age group, behaviors, countries etc.), conduct market research and accordingly create effective marketing strategies.

- Good knowledge of sending & managing bulk email and white listing the IP, Performs day-to-day email marketing activities.

REQUIREMENTS :

- Proven working experience in digital marketing.

- Develop and manage digital marketing campaigns.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up to date with the latest trends and best practices in online marketing and measurement.

COMPETENCIES :

- A strong leader and team player

- Able to work effectively and collaboratively in a complex, matrix environment

- Excellent oral and written communication skills.

- Demonstrates the highest levels of integrity

- Exceptional critical thinking and analytical skills

- Highly motivated and self-starter

EDUCATION :

- Required: Bachelor's in digital marketing or any equivalent.

BENEFITS :

- Flexible Work Environment.

- Health and Life Insurance.

- Paid Vacation Leaves.

- Company sponsored subsidized lunch.

- Company sponsored Activities.

- Competitive Salaries.

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