Executive HR at Centena International Pvt. Ltd.
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Centena Group - Marketing Communications Professional (3-8 yrs)
Responsibilities :
Campaign Operations & Lead Management :
- Lead Vendor management and procurement activities of the marketing departments.
- Create reports on Marketing KPI and budget
- Collaborate with the Sales team and marketing team and drive process improvements and ROI measurement.
- Lead Management and tracking using CRM
- Handle account management of select divisions.
Event Management :
- Spearhead planning, execution and management of events, exhibitions, product launches, seminars, workshops, and other in-house events based on requirement and Marketing plan to achieve desired objectives
Digital Marketing :
- Develop and execute digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Content Marketing) to achieve marketing goals (brand awareness, lead generation, website traffic)
- Manage and optimize paid advertising campaigns (PPC, Social Ads)
- Analyze website traffic and campaign performance using analytics tools
- Stay updated on the latest digital marketing trends and technologies
Qualifications/Skills :
- 3+ years of experience in Marketing communications with exposure to digital marketing with a proven track record of success.
- Experience in planning and execution of Events.
- Excellent analytical skills and experience with marketing analytics tools (Google Analytics etc.)
- Experience with Lead Management will be beneficial.
- Knowledge of CRM systems and marketing automation tools will be a added advantage.
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