We are seeking a passionate and driven Content Writer for our Jaipur office. Our ideal candidate has a flair for copy-writing, social media and content creation. The candidate not only understands how to harness the power of content marketing to drive meaningful engagement and results, but is also proficient in Public Relations management and strategy. Success in the role would be achieved when the candidate it able to deliver clear and consistent copy that reflects the voice and identity of the brand.

GOALS & OBJECTIVES

- Generate clear, rich content that is relevant to the distribution platform.

- Cultivate and manage content across our digital identities: web sites, mobile, social media, webinars, podcasts, reports, infographics, etc.

- Collaborate with other teams to generate frequent, high-quality content across our blog and social media.

- Create storyboards and content marketing campaigns to drive relevant engagement.

- Help in developing content for digital campaigns.

- Create Video storyboards, scripts and oversee all in-house and outsourced video initiatives.

- Implement and manage marketing automation across, inter alia, social media and email.

- Iterate content and inbound marketing initiatives to maximize lead generation and engagement.

- Liaise with content aggregators and influencers to drive frequency and relevance of press publicity across print and digital publications, blogs and other mass media.

- Extensively use analytics tools to measure the impact of all marketing initiatives and campaigns.

ROLES & RESPONSIBILITIES :

- Understand the user groups that will engage with all forms of content.

- Develop the brands voice to drive engagement across a plethora of target audiences across platforms.

- Support other teams to ensure consistency of content across mediums.

- Track content analytics and use the data to suggest and initiate iterations to the Content Strategy.

- Frequently research the latest content trends, marketing trends and content generation practices.

- Keep track on successful content strategies used across all the digital platforms.

- Conceptualize content ideas that achieve user relevance and retention.

- Present and defend content and key milestone deliverables to peers and executives.

SKILLS :

- Expert at written and spoken English

- Skilled researcher and an avid reader

- Knowledge of all the digital platforms and what kind of content works on these platforms

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