Marketing Manager at Caya Constructs
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Caya - Social Marketing Associate (2-5 yrs)
About Caya :
Caya's products have been designed by combining social innovation with need. Each product aims towards achieving the United Nation's SDGs (Sustainable Development Goals)
Passionate about being agents of change, we undertake development and infrastructure projects that directly impact public health and quality of life.
Our projects are based on human centered design of higher aspirational values, - sound need assessments, innovations in construction, ICT technologies, behavioural sciences, the conceptualization of new ideas, and a commitment to precision timing and long-term usability.
We Design our products to make health and sanitation services accessible, affordable and awesome for the Poor by leveraging its strong networks with central and state govt agencies across India
Caya's Mission :
Caya's main objective is to ensure that the sustainable development goals are met and product based innovation should impact lives positively. Caya wants to have a special focus on India. Because of its' large population, India has the potential of being able to drag the SDGs down.
Caya believes in innovating, scaling up and delivering quality products to ensure that India moves towards development and closer to achieving the SDGs.
At the moment, we are immersed in helping India achieve one of its' most ambitious civic program's goals- The Swachh Bharat Mission- and make India an open defecation free nation. We are also involved in the development and innovation of products that work towards better management of water resources and their conservation.
Caya's innovations would also directly and indirectly address other social issues like gender equality and increasing school attendance especially for the girl child.
Caya's Innovation :
We believe in combining scale with design and innovation in construction technology and sustainable business models. Caya was formed in 2016 and we have already installed 400+ toilets across 12 cities in India with 2000 lives impacted by our facilities everyday.
Team Size : 14
Social Marketing Associate
Responsibilities :
Lead, Oversee and Manage Community Engagement with NGOs & field-engagement staff
Design & conduct field-surveys for market research
Identify and understand the wants, needs and motivations of key audiences in communities and translate them into benefits and messages through content briefs
Standardize community engagement & team-building procedures and processes
Conduct Pilot studies to develop and execute marketing strategies for Caya's products & services
Work with a broad range of stakeholders and partners
The candidate is expected to have a good learning appetite and potential to grow to senior level in the organization.
We are looking for someone dynamic with interest in improving lives of the poor and with exposure in:
Social & Market Research - Community/ User/Stakeholder Research
Customer Development, Acquisition & Retention, Customer/Community - Engagement
Product & Service Testing and Development
Marketing & Behavior Change Communication
Social Entrepreneurship or senior position in NGO And marketing in general
Location of Work : Delhi, India
Salary : Very Competitive Salary commensurate with experience
Work Experience - 2 to 5 years
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