Talent Advisor at Talent Socio
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Category Manager - Home & Personal Care - FMCG (6-12 yrs)
We are having an opening of Category Manager - Home & Personal Care with known and leading FMCG Brand for Mumbai.
Key Responsibility :
- Own and manage the product development lifecycle by working closely with Marketing, Procurement, Operations, R&D, Quality functions
- Develop Brand Positioning, Identity & Architecture for consistent brand development
- Develop yearly category business plan, marketing plan, quarterly and monthly forecasts
- Coordinate with Sales & Supply Chain for ensuring achievement of monthly, quarterly and yearly business objectives
- Plan & Implement Brands Marketing Plan For Achievement Of Business Objectives
- Collaborate with Sales on development on trade marketing plans for the category
- Identify Innovation & Renovation Opportunities and Implement the same thru cross functional coordination
- Identify brands research needs and implement the same
- Develop the brands communication strategy and implement the same thru Offline & Online Media
- Collaborate with E Commerce For Performance Marketing & Brand Development On The Platforms
- Plan & Implement Brands Promotional Needs Thru Active Collaboration With Cross Functional Teams
- Track Brands Performance on business metrices, plan and implement appropriate actions to achieve business objectives
- Track Brands Product Quality Thru Secondary Research & Product Benchmarking & Collaborating with Quality
- Track Brands Equity Health, Plan Appropriate Actions To Manage Equity
- Manage Category Marketing Budgets & Play An Important Role In Influencing Trade Marketing Spends
- Manage External Vendor Relationships Like Creative Agency, Media Agency, Digital Agency, Printers, Event Mgmt Co's etc..
If you are interested in the role or having any reference Please forward your Candidature or details
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