KRA's :-

- Responsible for top-line and bottom-line growth in the category

- Understand and analyse the market positioning for the category, market trends and SWOT and create strategies for fortifying business based on it

- Instill ownership and effective coordination across the functions by working as a liaison between the Category team and City team

- Provide inputs on pricing strategy of the category based on market potential, consumer insights, margins, competitive signals

- Ownership of all category specific marketing activities.

- Continue to grow revenues and customer/dealer base across the category

- Constantly strive for better customer/driver experience and quality levels.

- Cross-Functional association with Marketing, Supply, Analytics, Central, Product, Finance etc. to drive growth and profitability of category at city level

Experience & Skills :-

- Engineering degree from Tier 1 institute will be preferred

- 1 to 3 years of marketing & category management experience in e-commerce or FMCG industry

- Candidates with exposure into online industry with prior experience in top Retail, FMCG or Consulting industry background will be preferred

Competencies :-

- Very strong on business operations fundamentals, conceptual thought process

- Strong numerical and analytical aptitude

- Strong Influencing skills

- Proven experience managing cross-functional projects; very strong in influencing & driving change behaviors

- Ability to think and react in a high-energy, fast-paced environment

- Good organizational and project management skills including prioritizing, scheduling, time management

- Passion to architect and experiment with new ideas; ability to think through these pilots/initiatives and deliver clear outcomes

- Ability to translate strategies into execution plans and drive them to completion

- Work to identify, prototype, pilot and launch new products & services based on data, market trends and customer needs analysis

- Successful candidates in this role must have relentless customer obsession, data driven, decision making, excellent business judgment, the ability to plan and prioritise, ability to inspire and lead cross-functional initiatives and teams, exceptional verbal and written communication skills, and strong first principles (common sense).

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