Senior Business Manager at Addrec Solutions Pvt. Ltd.
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Category Head - Marketing - FMCG/Consumer Durable (11-15 yrs)
Resumes are invited to expand the width of the Marketing function at India's foremost organization. Looking for Marketing Professionals from tier 1 b-schools (IIM's, ISB, XLRI, etc) 2003 to 2006 batch passouts only, currently working with FMCG. FMCD or any other consumer facing businesses.
- To maximize Gross Contribution delivered at Company, segment and project level at targeted sales volume
- To create effective product portfolio for the business by understanding present and future business opportunities
- To create and manage world class real estate brands using advertising and other marketing tools
- Brand: To use various communication channels (advertising, PR, BTL etc.) through various mediums to create enhanced target audience awareness of target brand attributes in cost effective fashion and to deliver required footfalls in quality and quantity
- To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis
- Targeted Gross Contribution - in Value and %age terms as per business plan
- Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
- Maximize brand valuation and maximize capability to charge price premium
- Brand:
a) % change in public perception of target brand attributes as measured by third party survey
b) % increase in actual brand spend over target budget
- Competitor pricing change and sales transaction information speed (Response time in number of days)
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