Managing Consultant at Soft Ark Resources Pvt. Ltd.
Views:638 Applications:191 Rec. Actions:Recruiter Actions:48
Category Head - FMCG/FMCD (10-13 yrs)
JOB DESCRIPTION:
- The incumbent will bear end to end responsibility of the Brand in this role be the custodian of the Brand Profitability
- The incumbent will be responsible for developing and defining consumer insight driven marketing mix and product portfolio.
- Give strategic direction to the brand in areas such as market share, product innovation, new product development, market research, consumer behavior and trends in the related industry/ category.
- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio.
- Monitor and execute on ground activations that forms vital part of the Marketing Campaigns
- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.
- Deploying suitable market research tools to gauge market trends and competitor activities, consumer behaviour etc., to gain the competitive edge.
- Performing need analysis, concept study and conceptualising mechanism for developing and launching new products.
- Conceptualizing & implementing Trade Promotions & Consumer Promotions as well as launching activities as a part of brand building & market development.
TARGET CANDIDATE:
- FMCG/FMCD or related preferred
- MBA Marketing from a reputed institute;
- Batch: 2006/2007/2008
- Ideally 10-12 years of experience
- Should have handled mid/large sized brands independently
- Ability to travel
- Strong communication and leadership skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
