Catallysts - Digital Marketing Role (1-4 yrs)
The position needs a talented Digital Marketing Executive, who is expertise in stargazing placement of videos, sound cloud bytes in appropriate strategic sequence, which shall help in brand building of CEEI. Therefore the person would be responsible for identification of social media platforms with the purpose of expansion of digital marketing footprints. The position demands high level of marketing creativity as the person would be typically engaged in developing of audio, video and print media content. Along with the person would be responsible for email blasting to prospective clients and identification of leads and providing the same to sales team.
- Scheduling IVR campaigns for LD (Learning Diary) Reminder and outbound sales
- IVR and SMS marketing
- Email blasting to various prospective clients and identification of suitable leads
- Passing Identified leads to inside sales team
- Follow up on emails opened
- Following up with the indentified leads and ensuring of outbound calls
- Designing email campaigns
- Tracking leads from digital marketing campaigns
- Drafting report for suitable identified opportunity
- Accumulation of marketing Collaterals: video nuggets, faculty interviews, sound cloud bytes, testimonial collections, any other visual collateral for marketing content development
- Vendor Management and negotiations
- Ensuring all the marketing collateral before final launch
- Manage Chatbot on CEEI website
- Manage social media marketing like Google Adwords, LinkedIn, Facebook posts, manage twitter handle etc.
- Follow schedule of digital & social media marketing for each campaign
- Create reports for each campaign to be presented to internal management
Competencies
- Excellent in English communication
- Excellent in writing skills
- Knowledge on online market research
- Knowledge on designing digital marketing campaigns
- Negotiation skills
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