About the job :

- CashKaro and EarnKaro are two of India's fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate, we are on track to be India's next unicorn.

Responsibilities :

1. Conceptualize & write content/copy for different types of brand assets

- Write long & short form copy for all kinds of communication assets (Social media/Video Scripts/Mailers/Push Notifications / PR Articles)

- Conceptualizing, ideating and creating 360 degree campaigns

- Working designers & video editors to provide direction and execute daily brand work and campaigns

- Impeccable writing skills and command of the English language

- Working knowledge of SEO and keywords

- Good proofreading abilities in addition to being a Grammar Nazi

- Can work across different mediums and stay on top of trends

Succinct, concise copy is the need of the hour

2. Implement Content Strategy with Marketing Thinking

- Lead pitch presentations for ideation and strategy

- Generate creative ideas that build long term, innovative campaigns

- Effectively planning creative solutions and aiding in defining the scope of work across all verticals along with Head of departments

- Collaborating with the Business Development department to develop and propose value added, creative interactive strategies and presentations

- Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings

- Coordination with the all Internal Departments for all the Brand requirements from planning till execution and follow up with the team

Must have Skills :

1. Qualification : Graduate/Post-Graduate in Marketing/Mass-Communication/English (Hons.) / Marketing

2. Experience : 3 to 5 years relevant for app-based business

3. Should have a deep understanding of Digital Content & platforms 

- You love entertainment and consume ridiculous amounts of content

- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist

- Have a strong understanding of the entertainment & e-commerce industry, content creator landscape and functioning of Digital Platforms, E-commerce platforms and Social media

- Should be well adept with global & Indian trends, formats and developments in branded content

- Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings

- Knowledge of Hindi/other languages is a huge plus

4. Be able to conceptualize, develop & implement creative ideas 

- Able to work across industries and brands, with an aptitude for flexible thinking

- Should be a storyteller

- Confident in developing and executing disruptive ideas for the brand

- Should be adept at creative writing/copywriting/and content strategy

- Creativity, attention to detail, adaptability and marketing knowledge are required

- Ability to drive creative direction and vision for multiple projects simultaneously

- Understanding of all the stages of video content development - (Concept development, production

- Influencer concept finalization, shoot, post-production)

- Ability to work collaboratively with different teams and departments to create something great and function independently if needed

- Should be able to effortlessly articulate conceptual ideas.

Why Join Us :

1. Start-up Environment : Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness

2. Compensation & Benefits : Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory

3. An Environment for Innovation : We create a culture for innovation by giving an employee the prowess to create, make and innovate.

4. We've got you covered : From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back!

5. Cool Perks : Come and get to join us for in-house events, team outings, dinner catchups, and much more.

- Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value.

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