Cashify - Manager - Search Engine Optimization (5-7 yrs)
- Analyzing data from Google Analytics and other tools to increase traffic, and improve usability, design & content on the website
- Demonstrable experience in leading and managing SEO, website and conversion optimization.
- Liason with Agencies to build/edit content which is useful for SEO.
- Manage the SEO road map and execution
- Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.
- Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.
- Get high quality backlinks using ethical SEO techniques & regular monitoring of website ranking performance and managing Off-Page SEO strategy.
- Identifying keywords with low difficulty to gain significant traffic.
- Manage all social interactions and campaigns create a reporting format for the same and keep it updated
- Understanding of Mobile App marketing and monetization would be added benefit
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