Primary job responsibilities of an area sales manager would include : 

- To recruit District Sales Manager in their assigned territories, and manage the sales through them.

- Managing, training and motivating existing as well as the newly recruited sales team to drive revenue growth.

- Develop and manage efficient distribution networks for sales.

- Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team.

- Collecting customer and market feedback and reporting the same to the organization.

- Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to zonal heads

Competencies and Skills Required : 

Since team management and sales target achievement are the most important responsibilities of an area sales manager, we require the following abilities in an incumbent : 

- Good communication skills

- Ability to manage teams

- Strong interpersonal skills

- Ability to meet targets

- Problem solving skills

- Maintaining and increasing sales of the company.

- Reaching the targets and goals set for the designated area.

- Establishing, maintaining and expanding customer base.

- Servicing the needs of the existing customers.

- Increasing business opportunities through various routes to market.

- Setting sales targets for individual reps and the team as a whole.

- Recruiting and training sales staff.

- Allocating areas to sales representatives.

- Developing sales strategies and setting targets.

- Monitoring your team's performance and motivating them to reach targets.

- Compiling and analysing sales figures.

- Possibly dealing with some major customer accounts by yourself.

- Collecting customer feedback and market research.

- Reporting to senior managers.

- Keeping up to date with products and competitors

Experience : 

- Must have minimum of 12-15 years of sales experience along with team organisation & handling capacity. Candidate having prior experience as ASM will be preferred.

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