HR Executive at CarWale
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CarWale - Assistant Manager - Custom Brand Solution (2-8 yrs)
1. Interpret brief from Key Account Managers and clients to understand the brand positioning, key Marketing Challenge, Brand/Initiative Objective and resources available
2. Conceptualising digital led strategies and solutions to address client/brand requirements
3. Working closely with the sales teams on brand briefs development, Intellectual Properties on the channels, Branded Content & Integrations, and Multimedia 360 degree solutions
4. Research (primary as well as secondary) to understand the user behaviour and varying industry perspectives.
5. Keeping abreast with the current digital trends in national and international markets and capable of replicating / developing the same for the company&clients and channels
6. Drive ideation across all relevant businesses (media, content, social media, on- ground events, etc.) through brainstorming sessions, along with the relevant stakeholders.
7. Establishing good industry connections with talent, artists, production houses, influencers.
8. Maintaining relationships with vendors and liaising with them for end to end execution of ideas
9. Create complete media solution proposal for the brand including rollout plan, budgets, logistics, etc. and secure approval basis suggested changes, if any.
10. Execute agreed plan through key stakeholders in all relevant vehicles.
11. Having a deep understanding of how to create business driven creative solutions
