Job Description

Include:

- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights

- Taking brand ownership and provide the vision, mission, goals, and strategies to match up to

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies

Job brief :
 
- We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brands reputation, improve customer experience and drive growth.

Responsibilities : 

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create a motivating stimulus to get a targeted population to take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets, and competitors activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

Requirements :
 
- Proven working experience as a brand manager or associate brand manager

- Drive for results and leadership skills

- Excellent understanding of the full marketing mix

- Highly creative with the ability to think out of the box

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Strong analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

- Comfortable working with numbers, metrics and spreadsheets

- Excellent command of the English language

- BS/MS degree in marketing or a related field

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