Head - Marketing at Carok
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CAROK - Manager - Digital Marketing (2-6 yrs)
Duties of the role :
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirements of the role :
- Minimum 2 years of work experience in a similar role
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in SEO, PPC, Email marketing, SMS marketing and social media.
- Define, set and reach targets on a monthly basis.
- Ability to work well under pressure.
- Good command of English to write and alter copy based on the need.
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