Co-founder at Carmesi
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Carmesi - Manager - Business Development (2-6 yrs)
About the company:
Carmesi, India's first brand of premium, all-natural sanitary pads, offers a complete period-care solution for the modern woman of today. Carmesi pads are created with nature's finest ingredients albeit being 100% tree-free. The brand's mission is to promote healthy menstrual-hygiene and they take immense pride in their policy of complete transparency. Carmesi also aims to educate women and help them make informed decisions about menstrual-care and what they expose their bodies to. Along with providing a healthy alternative to the conventional synthetic products available in the market, the brand also offers an exceptional, holistic experience that empowers women to take pride in their menstruating bodies.
Role:
- Identify areas of prominence, and organize activations, participate in events in those areas
- Tie up with online brands to increase the visibility of the brand
- Negotiate the commercials, optimize the costs associated with events/activations
- Coordinate with internal teams to deliver creatives required for offline/online partnerships
- Lead the overall strategy for partnerships to target maximum visibility, customer outreach
- Track the ROI generated through partnerships, and maintain records
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