Job Description:

Position: Sales and Marketing Specialist

Location: Mumbai ( Navi Mumbai)

Salary: CTC 4 to 6LPA

About Us:

We are a pioneering startup in senior living and responsive care, dedicated to delivering exceptional services to enhance the quality of life for seniors. Our innovative approach integrates compassionate care with modern technology, catering to the needs of seniors and their families.

Job Summary:

We are looking for an enthusiastic and results-driven Sales and Marketing Manager with a background in the health industry. The ideal candidate will have experience as a Medical Representative or Health Care Sales Representatives who have worked with firms dealing in health tracking apps, pharmaceuticals, or healthcare services. This role demands strategic thinking, excellent communication skills, and a passion for building relationships to drive our growth.

Key Responsibilities:

Sales Duties:

- Develop and execute sales strategies to meet and exceed revenue targets.

- Identify and approach potential clients, including senior communities, families, and healthcare professionals.

- Build and maintain strong relationships with clients and stakeholders.

- Conduct market research to identify trends and opportunities in senior living and healthcare services.

- Prepare and deliver presentations, proposals, and pitches to prospective clients.

- Maintain accurate records of sales activities, customer interactions, and progress in CRM systems.

Marketing Duties:

- Develop and implement marketing campaigns to promote our services.

- Collaborate with the content team to create engaging materials, including brochures, social media content, and newsletters.

- Plan and execute events, workshops, and community outreach programs to raise awareness about our services.

- Manage digital marketing efforts, including SEO, SEM, and social media advertising.

- Analyze marketing performance metrics and adjust strategies to improve ROI.

- Monitor competitor activities and market trends to ensure a competitive edge.

Strategic Leadership:

- Work closely with senior management to align sales and marketing strategies with organizational goals.

- Develop partnerships with healthcare providers, insurance companies, and other relevant stakeholders.

- Train and mentor junior team members or sales representatives, as needed.

- Provide regular updates and reports on sales and marketing performance.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field would be an added advantage. A background in healthcare or related industries is preferred.

- Proven experience as a Medical Representative or as Health Care Sales Representatives in firms linked to health tracking apps, pharma, or healthcare services.

- Strong sales and marketing acumen with a track record of achieving targets.

- Excellent communication, negotiation, and interpersonal skills.

- Proficiency in using CRM software and digital marketing tools.

- Ability to work independently and collaboratively in a fast-paced environment.

- Knowledge of the Mumbai market, particularly areas with a senior demographic, is a plus.

- Passion for making a difference in the senior care industry.

What We Offer:

- Opportunity to be part of an innovative and impactful initiative.

- Professional development and growth opportunities.

- A supportive and dynamic work environment.

Roles and Responsibilities:

Sales Responsibilities:

- Client Acquisition: Identify and onboard potential clients and partners.

- Client Retention: Foster long-term relationships with existing clients.

- Sales Target Management: Achieve monthly, quarterly, and annual sales goals.

- Field Visits: Conduct site visits and face-to-face meetings with clients.

- Partnership Development: Establish collaborations with healthcare providers and organizations.

Marketing Responsibilities:

- Brand Promotion: Enhance brand visibility through online and offline channels.

- Campaign Management: Plan and execute marketing campaigns tailored to our target demographic.

- Content Collaboration: Work with teams to produce impactful promotional materials.

- Digital Marketing: Optimize website content, manage social media, and oversee paid advertising.

- Event Coordination: Organize seminars, health camps, and networking events.

General Responsibilities:

- Data Analysis: Use analytics to refine strategies and improve outcomes.

- Market Research: Stay updated on trends in healthcare and senior living.

- Team Collaboration: Work cross-functionally to achieve common goals.

- Feedback Loop: Gather feedback from clients to inform service improvement.

- Compliance: Ensure all sales and marketing activities comply with legal and ethical standards.

Contact: Chandrima Mehra