Content Strategist :

Content Strategists achieve business goals by maximizing the commercial impact of content. Content is a tricky concept to pin down because it continues to evolve, but generally, anything that communicates on behalf of the organization - no matter how small - can be classified as content.

Skills Required :

The skill, of course, comes in - maximizing impacts. To get the maximum business value out of content, the strategist must consider its purpose, management, production, delivery, measurement, and reuse, taking into consideration the long-term capabilities and priorities of the organization. There's no point creating a grand multimedia, multichannel content strategy if the organization relies on a part-time administrator to produce content.

Job Responsibilities :

Pre-Production :

- Research

- User Analysis / User Needs : Personas, Scenarios, Surveys

- Content Inventory / Audit

- Content Gap Analysis

- Competitor Analysis

- Search Engine Optimization Research

- Content Aggregation / Data Sourcing

- Editorial Strategy

- Style / Brand Guidelines

- Idea / Concept Development

- Development of Themes / Messages / Topics

- Establish Workflow : People, Ownership, Roles, Processes

- Content Plan : What, When, How (Short/Long Term)

- Information Architecture

- Establish Metadata Frameworks

- Implement Taxonomies and Classification Schemes

- Develop Site Structures

- Content Management Tools and Practices

- Content Migration

- Content Conversion

- Analytics Configuration

- Establish Content Backup / Versioning / Archival Practices

Production :

- Content Creation

- Copywriting

- Asset Production

- Tagging / Classifying

- Content Optimization

- Search Engine Optimization

- Accessibility Optimization

- Proofreading / Editing / Fact Checking

- Content Delivery

- Encoding / Converting for The Web

- Distribution Processes and Tools

Post-Production :

- Promotion

- Monitoring / Reacting (e.g. Social Media, Comments, Moderation)

- Social Media Submission / PR / Marketing / Syndication

- Evaluation

- Analytics Analysis

- Success Evaluation and Learning

Compensation And Perks :

- Market competitive salary, based on fit and profile

- Opportunity to shape the strategic direction of the company

About CareOnGo :

CareOnGo (www.careongo.com | Android app) is a mobile marketplace for ordering medicines/ health products online. We help customers deliver and understand their medication, find substitutes, get diet chart, maintain health records, and get medicine reminders. We are a sure shot destination for your medical needs.

What drives us :

Our vision is to use technology and smart processes to structure the highly unorganized Pharmacy market in India and across the world (Especially emerging markets). CareOnGo aspires to make medicine buying as easy and straightforward as Amazon makes buying books.

We are a young, passionate team working on a tough but huge opportunity. We believe there is an immense value (akin to serendipity) in connecting customers and sellers looking for each other. In the process, we hope to impact the lives of thousands of Retail entrepreneurs, helping them refocus on their craft.

Why us :

A well-funded startup founded by IIT-IIM alumni. We are looking for people who enjoy challenges and high-powered sessions, aspiring to add value on a daily basis. At CareOnGo we're solving the complex interaction of bringing together consumers and local retailers through a frictionless, purposeful, and delightful experience. We love to design, research, test, craft code, and ship.

We're building the next big thing in consumer internet - a product that will help you find the right retailer for medicines in just a few clicks. This will change the way we think about local services. That said, the operations is a complex design challenge and we're in the battle!

We will offer a competitive salary and most importantly, the opportunity to build a world-class consumer company (mobile web and app), which will soon be in the hands of millions of customers!!

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