Job Title : Digital Marketing and Social Media Manager

Position Type : Permanent

Work Location : Hyderabad

Department : Marketing

About Us

Caremotto is India's first dedicated portal where patients can schedule surgical procedures at our exclusive network of partner hospitals. Started by highly experienced healthcare professionals and engineers, Caremotto aims to help patients make well-informed decisions and plan their treatments to ensure high-quality outcomes. We aspire to make the healthcare industry more transparent by bringing in choice and clarity to the decision-making process.

Job Purpose

- Manages all social media channels, campaigns, to sustain an engaging audience experience and to increase audience satisfaction.

- Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.

- Works with various company departments to promote overall brand through social media channels.

Roles & Responsibilities

1. Oversees all company social media accounts management

2. Responsible for developing and implementing overall marketing strategies for company's social media presence. This might include blogging, creating social media profiles, managing regular posts, organizing social media campaigns and responding to followers.

3. Develops engaging, creative, innovative content for regularly scheduled posts (on website, blogs etc.), which enlighten audiences and promote brand-focused messages.

4. Coordinates social media messaging regularly to promote company as a brand.

5. Audits and analyses social media presences, including digital advertising costs and returns.

6. Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

7. Works with other departments to develop social media timelines coinciding with new product/service releases, ad campaigns, or other brand messages.

8. Monitors and develops reports on competitor activity within social media spaces.

Skills and Qualifications

- Degree in Marketing or Social Media or equivalent

- Minimum relevant experience of 1-2 years

- Extensive Knowledge of Social Media Platforms, Web Proficiency, Search Engine Optimization, Ad-words and Computer Software Proficiency.

- Advertising, Sales Promotion, Public Relations and Brand Marketing Experience.

- Copywriting, Content Creation, Proofreading and Editing Skills.

- Strong Verbal and Written Communication Skills, Customer Service Skills.

- Should be able to read and write in Telegu.

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