HR Manager at Career College
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Career College - Manager - Digital Marketing (3-5 yrs)
- Develop and implement digital marketing strategies for increased brand visibility and online conversion.
- Conduct technical SEO analysis and manage SEM activities to boost visibility and drive sales.
- Achieve lead generation goals through both organic and paid channels.
- Analyze digital marketing metrics, use data for decision-making, and present campaign performance reports.
- Create and oversee consistent social media strategies for engagement with the target audience.
- Manage email marketing campaigns, monitor effectiveness, and make adjustments based on performance.
- Efficiently allocate and manage the digital marketing budget to ensure maximum ROI.
- Lead and mentor a team, fostering a culture of creativity and continuous improvement.
- Stay updated with the latest digital marketing trends and customer preferences through regular market research.
- Collaborate with other departments to align digital marketing strategies with company objectives.
- Supervise the creation, scheduling, and publishing of engaging content across various digital platforms.
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