HR Executive at Cardekho (Girnarsoft)
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CarDekho.com - Associate/Senior Associate - Search Engine Optimization (3-5 yrs)
Looking for a talented self-driven SEO Expert to work with Girnarsoft marketing team based in Jaipur. As SEO Specialist initial role will be focused on technical on-page and off-page activities - Content Partnerships, Outreach, Influencer marketing etc.
Key Functional Areas of Responsibility:
- Conduct keyword research and review industry intelligence to identify content opportunities which will have the biggest impact on Automotive business
- Do competition research using various tools such as Screaming Frog, Ahref, SimilarWeb SEO tools
- Be able to connect SEO insights to business impacts and effectively create compelling cases to support recommendations
- Be a subject matter expert and an internal cross-functional best practices coach that advocates for SEO best practices and stays abreast of changes in the SEO landscape and proactively takes action
- Perform scheduled website updates, ensure proper tagging, and keyword use as part of overall SEO strategy
- Optimize site pages to improve pass-through rates and conversion
- Find opportunity of link reclamation using brand mention tracking tools
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement outreach campaigns following our global best practices & achieving bench marked performance
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research & reach out to influencer via social media channels
- Analyze high volumes of data on a daily basis
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Identify and implement campaigns for referrals and content marketing
Professional Skills & Qualifications :
1) 3-5 years- experience in Search Engine Optimization (SEO) with demonstrable results
2) Proficiency in MS Excel, PowerPoint, and Word
3) Extensive experience working with Google products including Analytics and Search Console as well as other SEO tools knowledge
4) Experience of handling a product based website having a daily organic traffic of 50K is a plus
5) Experience of handling Multi-Country & Multi-Language websites is a plus
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