job Description: Marketing Manager

Position: Marketing Manager

Location: Chamrajpet Bangalore

Employment Type: [Full-time]

Timing / Shift: 10:30 Am to 7:30 Pm

Salary Range: 50000 to 60000

Key Responsibilities:

1) Marketing Strategy and Planning:

- Develop and implement comprehensive B2B marketing strategies to drive lead generation and sales growth.

- Conduct market research to identify trends, competitor activities, and customer needs.

- Collaborate with the sales team to align marketing efforts with sales goals.

2 ) Content Creation and Management:

- Create compelling marketing materials, including brochures, case studies, white papers, and presentations.

- Manage content for the company website, blog, and social media channels.

- Develop and execute email marketing campaigns to nurture leads and retain existing customers.

3) Digital Marketing:

- Plan and manage digital marketing campaigns, including SEO, PPC, social media advertising, and content marketing.

- Analyze and report on the performance of digital marketing campaigns, using data to optimize future efforts.

- Maintain and update the company's CRM system with lead and customer information.

4) Market Research:

- Conduct market research to gather data on consumer preferences, competitor activities, and industry trends.

- Utilize research findings to inform marketing strategies and campaign development

5)Brand Management:

o Maintain and enhance the company's brand identity through consistent messaging and visual representation.

o Ensure all marketing efforts align with the brand's values and positioning.

6) Analytics and Reporting:

- Track and analyze the performance of marketing campaigns using relevant metrics and KPIs.

- Prepare and present regular reports on campaign effectiveness and ROI.

7)Customer Engagement:

- Develop strategies to enhance customer engagement and loyalty.

- Respond to customer inquiries and feedback in a timely and professional manner.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 5+ years of experience in B2B marketing, preferably within apparel industry .

- Strong understanding of B2B sales processes and lead generation strategies.

- Proficiency in digital marketing tools and platforms, such as Google Analytics, HubSpot, and LinkedIn Ads.

- Excellent written and verbal communication skills.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Ability to work independently and as part of a team in a fast-paced environment.

- Creative thinking and problem-solving skills.

- Experience with CRM systems and marketing automation tools.

Preferred Qualifications:

- Master's degree in Marketing or a related field.

- Experience in [apparel industry] marketing.

- Knowledge of SEO best practices and website analytics.

- Experience in managing large-scale events and trade shows